Travel Decisions

Travel aggregator websites empower vacation planners to efficiently match their travel-specific needs with tourism suppliers. Prominent in communication studies, limited website research has been conducted examining planners’ usage behavior travel aggregators. Particularly relevant during the and restrictions midst COVID-19, this study extends Information Needs Model by recognizing broadened role play decision-making process of planning. This explores how leisure utilized aggregators when mandates were employed then rescinded following year. aggregation websites’ functionality was analyzed via who use these websites. The online survey addressed: functionality, demographics, perceived travelers, motivation for information sharing, security concerns COVID-19. Items addressed personalization, needs, satisfaction per demographics. provides recommendations help websites, marketers, organizations adapt search customize content post-pandemic create a more consumer-focused approach.